Let’s talk about cost
We’re almost a quarter of the way through 2025—can you believe it? Over the past 15 years, the conversation around video content has shifted dramatically. It’s no longer about whether you need it (spoiler: you do)—it’s about how to make it work for your business.
With platforms from Instagram to LinkedIn embracing a video-first strategy, the demand for high-quality content is greater than ever. But for most businesses, the biggest hurdle isn’t creativity—it’s cost. Let’s cut through the budgetary smoke and mirrors so you can supercharge your video marketing strategy and make 2025 your most impactful year yet!
What Affects Video Pricing?
Before diving into solutions, it helps to understand what goes into pricing a video. Here are a few key factors:
Production Quality:The higher the production value, the higher the cost. A Hollywood-style production with a full crew and high end equipment will obviously cost more than a one-person shoot with a smartphone.
Length and Complexity:A 15-second ad typically requires less time and resources than a five-minute explainer video with animations.
Talent:Need actors or voiceovers? These can add to your budget but also significantly improve the final product.
Location and Gear:Renting a space or special equipment may increase costs.
What Does Video Content Cost?
Short answer? It depends.
At one end of the spectrum, you’ve got Chanel No. 5: The Film (2004), which cost a whopping $33 million to produce—without adjusting for inflation. On the other, there’s your nephew, fresh off buying a new drone, willing to work for free (or pizza). With such a wide range, let’s narrow things down a bit.
Bigger Crews, Better Results
Sure, video gear has become smaller, cheaper, and easier to operate, but there’s still magic in numbers. Larger crews often mean better results because they allow each person to focus on their specialty. Think of it this way: would you trust a brain surgeon who just finished answering phones, sending invoices, and running hospital security? Probably not. Specialists are where it’s at.
For most brand videos, testimonial videos, and event videos, you don’t need a massive team. A solid 3-person crew—consisting of a director, a director of photography, and a production assistant—can deliver professional results. This team ensures your video looks sharp, sounds great, and stays on-message.
What can a 3-Person Team Do?
As with most services, the scope can vary wildly, but for the simplicity’s sake, this type of production typically takes 2-3 days:
Day 1: Capturing the “Story”Interviews with staff and client testimonials to lay the narrative groundwork.
Day 2 (& 3): Gathering Supporting VisualsThink drone shots, stylized product shoots, manufacturing processes, and staff collaboration in action.
By dividing time this way, the team creates a polished, professional video that tells your story and captivates your audience.
How Much Does It Cost?
While costs vary depending on specifics, a production like this usually falls in the $5,000–$10,000 range. At this level, you’re not just paying for great visuals, you’re getting a collaborative experience.
From pre-production (understanding your objectives and goals) to production day (keeping things organized and efficient) to post-production (delivering high-quality, compelling videos), you’re investing in a team that knows how to make your brand shine.
What if I don’t have $5k?
We get it—investing in video is a big deal! It’s something we wholeheartedly believe in, but it’s no small decision. The truth is, buying video is like buying anything else: there are pricey options and more budget-friendly ones. Our mission? To find the most cost-effective way to achieve your goals without sacrificing quality.
The best way to get started? Just reach out! Let’s chat about your vision and see how we can bring it to life—without breaking the bank. We’d love to work with you!
Budget-Friendly Tips for Great Video Content
If you’re not quite ready to hire a production company for your next campaign, no problem, here are a few simple steps to help you get started on your journey.
1. Start Small and Simple
Don’t underestimate the power of short, authentic videos. A quick 30-second clip shot on a good smartphone can do wonders if it tells a compelling story.
2. Use Free or Affordable Tools
There are plenty of apps like Canva, CapCut, and InShot that make editing easy and accessible, even for beginners.
3. Repurpose What You Have
Have old photos or videos? Turn them into a slideshow or a short montage. Repurposing content is a great way to save time and money.
4. Leverage User-Generated Content
Encourage customers to share their experiences with your brand. These real, relatable clips can make a big impact without costing a dime.
Final Thoughts
As we move deeper into 2025, the importance of video content will only continue to grow. But creating great videos doesn’t have to cost a fortune. With a little creativity and some smart planning, anyone can make video a key part of their marketing strategy.
Ready to start creating? Let’s make 2025 your best video year yet!
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